In 2023, Fang Xu, a product designer specializing in enterprise analytics, played a pivotal role in advancing a new generation of digital platforms within J.D. Power, a global leader in automotive data and analytics. His work focused on strengthening the PIN+ Platform—J.D. Power’s flagship enterprise analytics platform that delivers timely, actionable insights to automakers and dealerships through its extensive Point-of-Sale transaction data network.
Joining during the platform’s early digital phase, Xu helped define how users interact with large-scale transactional data and established design foundations that improved usability, scalability, and analytical flow. Colleagues noted that his design contributions helped transform PIN+ from a static reporting environment into an intuitive, insight-driven experience now widely adopted across the organization.
One of Xu’s earliest accomplishments was the creation of Industry Snapshot, a consolidated dashboard that allows analysts to monitor market performance in real time. By integrating previously separate reports into one unified view, the feature provides immediate visibility into key sales and pricing trends through color-coded visualizations and structured hierarchy. This design established a new internal benchmark for how complex automotive data could be communicated with both precision and clarity.
Xu also introduced My Views, a workflow feature that enables analysts to save, organize, and revisit personalized data configurations. This innovation replaced repetitive manual filtering with one-click continuity, dramatically improving daily efficiency. Working closely with engineering teams, Xu ensured that the system retained query logic and visualization settings across sessions—bridging exploration, analysis, and reporting into a seamless workflow. According to internal teams, My Views quickly became one of the most utilized modules after launch.
Building upon these foundations, Xu conceptualized and developed Pinboards—an interactive workspace for assembling and sharing analytical stories within the platform. Instead of relying on static slide decks, Pinboards introduced a living environment where visualizations, commentary, and data cards coexist dynamically. Users can highlight key insights, arrange narratives visually, and maintain consistency across shared dashboards. This shift from static reporting to collaborative storytelling represented a broader evolution in J.D. Power’s approach to data communication and enterprise analytics.
Through these initiatives—Industry Snapshot, My Views, and Pinboards—Xu helped establish a more cohesive and efficient analytical ecosystem across J.D. Power’s data products. His work unified the platform’s design language, reduced operational friction, and elevated engagement among analysts and decision-makers. By late 2023, PIN+ had achieved strong triple-digit growth, reflecting its increasing commercial adoption and strategic value to the company’s enterprise clients.
Industry observers have described Xu’s approach as combining systems thinking with user empathy—integrating analytical rigor with clear visual communication. His continued work on modular design systems and AI-assisted analytics demonstrates how thoughtful design can accelerate decision-making in data-intensive industries.
About Fang Xu
Fang Xu is a product designer focused on enterprise analytics and digital transformation. His work bridges design systems and data intelligence, creating scalable user experiences that empower global organizations to make smarter, faster decisions.
