Product Information Management (PIM) is the process of capturing detailed product information into a centralized database for the purposes of enriching the data and sharing it with customers and supply chain stakeholders at the same time.
PIM systems enable product managers to enhance their existing product information, to easily add new products to the and to maintain uniformity and compliance of their products within the database and in the wider sales and retail distribution space.
An effective PIM software solution is an asset to companies that aspire to improved operational efficiency and exceptional customer service. The publication of enhanced product information on the various sales platforms means that customers can make informed decisions about which products to buy. This enhanced shopping experience boosts sales and improves customer relationships.
When it comes to choosing the right PIM software for your company, the first, most important step of the process is to conduct a thorough analysis of your business requirements. With this information at hand, you will be in a better position to evaluate the intricacies of the many PIM systems on the market.
PIM Systems Enhance Product Information
It’s time to do away with scattered data and antiquated spreadsheet-type stock listings.
A PIM system will consolidate your entire product range into a centralized database, facilitating the enrichment of product information and improving your operational efficiency.
The data analytics functions of a PIM system facilitate the analysis of information across brands and sales channels, enabling you to monitor trends and to provide your customers with popular alternatives.
Your stockholding will become more organized as you classify and categorize items in line with the various sales and distribution channel specifications.
A centralized PIM database facilitates the efficient distribution of products across channels and ensures uniformity of product information such as descriptions and bar codes.
The Business Benefits of PIM Systems
Effective product inventory management is essential to the success of businesses within the supply chain and e-commerce space.
- Sales and marketing: A consolidated PIM database equips sales and marketing teams with accurate and comprehensive information necessary for the creation of successful strategies and campaigns. For customers, extensive online information reduces queries by facilitating the comparisson of goods and prices.
- Manufacturing: Standardization of product information such as SKUs, bar codes, and descriptions accelerates post-manufacturing processes such as packing and distribution.
- Wholesalers: Accuracy and consistency of product information reduce operational errors, from acquisition and warehousing of the stock to packing and distribution functions.
- Retailers: In the retail space, consistent product information means faster delivery times and satisfied customers. Accuracy of product data reduces errors and minimizes product returns.
- E-commerce: Structured data improves system efficiency when it comes to online display and navigation.
A Feedback Of Seven Of The Leading Pim Solutions That Are Making A Difference In 2025.
Here are some brief insights into what today’s top 7 PIM systems have to offer.
1. Akeneo
The Akeneo PIM software solution offers a diverse range of product information management tools for larger organizations.
Brand your products and digital assets with Akeneo’s PIM software, supporting complex product ranges and providing for diverse product referencing, hierarchies, and variants.
The API features within Akeneo PIM allow integration with ERP and other third-party interfaces.
Features
- Advanced analytics aid with the identification of missing product information, ensuring accuracy and compliance of data.
- Akeneo PIM software facilitates automation of repetitive tasks such as bulk population of common product attributes and the transformation of data during the import process.
- Complex data like product heirarchies, variants, business logic, and references are catered for by the powerful Akeneo data model.
- Branding of products is simplified with the inclusion of visuals, product catalogues, and guidelines that integrate with your product information.
Cost
The Community Edition of Akeneo is freeware PIM software with full open-source compliance. It provides essential PIM features suited to smaller businesses. For mid-sized businesses, the Growth Package starts at $45,000 per year. Akeneo also offers an Enterprise plan with custom pricing for large-scale organizations.
Akeneo provides an open-source version, Community Edition, encompassing essential functionality and free to smaller, entry-level organizations.
Mid-sized businesses can consider the Growth Package, starting at $45,000 per year.
The Enterprise plan caters for larger organizations. Contact Akeneo for more information.
2. PIMinto
Establish a Single Source of Truth within your organization with the PIMinto product information database, aggregating your data and organizing it into a single reference point. You users benefit from access to a secure, centralized database.The Piminto system incorporates advanced API functionality for improved access control and cross-platform sharing and the ability to manage large amounts of data.
Features
- Customized brand portals as well as user and version controls.
- The API interface ensures speedy access to your data, saving you time and boosting productivity.
- Digital asset management (DAM) functionality accommodates product images, videos, animations, documentation, and more, finally integrating the information with the various sales platforms.
Cost
An Always Free plan for small businesses provides entry-level organizations with access to a lite version of the plan’s core features.
More advanced users can access the Essentials Plan at $300 per month. This core plan is perfect for a small business with a maximum of 10,000 SKUs.
Alternatively, contact the PIMinto team for pricing on their customized, no-holds-barred option.
3. PIMCore
The PIMCore solution encompasses a combination of master data management (MDM), digital asset management (DAM), a customer data platform (CDP), and product information management (PIM).
Enrich your product data and improve management strategies with the PIMCore product management tool. Their extensive data management features enable the consolidation, organization, and enrichment of your product base.
Features
- PIMCore features customizable workflow management tools for the control of product life cycles from inception to final delivery.
- Multichannel publishing enables seamless content sharing across e-commerce platforms.
- The interactive modules such as DAM and CDP offer a customizable solution to suit your needs.
Cost
For beginners, a free Community Edition with open-source flexibility is available to get you going.
The PIMCore Professional, Enterprise, and PaaS options offer various levels of functionality and support, depending on your organizational needs. Contact PIMCore for a quote.
4. Bluestone PIM
Bluestone PIM has been created with a composable, API-first approach for flexibility of design and scalability. With over 700 APIs and a robust microservice architecture, the system provides effortless and efficient integration with multiple systems.
Features
- The Bluestone PIM option enables the organization of a clear structure for product categories, specifically customized for your needs.
- The system streamlines your information management with a user-friendly, intuitive interface. There are also task and communication features for easy management of work.
- Cross-channel complexity is handled by Bluestone PIM, facilitating publication of data and compliance with channel requirements.
Cost
BluestonePIM pricing depends on the number of SKUs you plan on implementing and your requirements in terms of system users. You can contact Bluestone for a quote.
5. Plytix
A simple, yet powerful PIM system, the Plytix software provides you with the tools to manage product information in a single location while publishing across numerous platforms.
Plytix PIM fosters team collaboration with its advanced communication, workflow, and task management features.
Features
- Setup of the system is quick and easy, eliminating long, arduous implementation times.
- A built-in AI feature automates product creation, ensuring data quality and compliance with the various e-commerce platforms.
- The Smart Product Lists feature enables you to build product lists and automates integration and compliance with the various channels.
Cost
Plytix offers a free PIM software version for small organizations and startups, accommodating up to 500 SKUs.
The Plytix Lite Plan caters for up to 5,000 PIM products and 150GB file storage, at a cost of $699 per month.
Larger businesses can consider the Pro plan at $1,299 for up to 50,000 SKUs and 500GB storage.
The Premium plan at $2,399 caters for up to 100,000 SKUs and 1TB storage.
6. Sales Layer
The Sales Layer PIM platform is an API-based structure designed for maximum scalability and high-quality content. Organize and enrich your data, improve your workflows, and build relationships with your customers.
Features
- A robust data-enhancement toolkit identifies irregularities and ensures the quality of information.
- The automation facilities enable you to maintain consistency of product data while complying with the requirements of the various sales channels.
- Digital Asset Management (DAM) features allow you to link your digital assets with other product data, including a specific focus on B2B tools and integration.
Cost
Entry-level users can take advantage of a free trial.
The popular Premium plan offers integration with e-commerce platforms and user permission functionality while the Enterprise and Enterprise Plus plans provide advanced features suited to larger organizations.
Contact Sales Layer for quotes on the above options.
7. Pimberly PIM
The Pimberly PIM solution caters for large product catalogs, providing consistency of data across channels with renowned distribution functionality. It is easy to use, providing speedy data imports and compliance between the various platforms.
Features
- Efficient data imports and integration across multiple platforms means quick and seamless access to product information in real-time.
- Unlimited channel setups increase your sales and marketing reach, including the combination of digital assets with product information.
- Data feeds that ensure total visibility into the accuracy of your product information.
Cost
Starting with the Regular plan for 20 users at $30,000, and increasing in scale through the Pro, Corporate, and Enterprise plans, there is an option to suit the needs of organizations large and small.
Implementation of your PIM system
For companies to retain their competitive edge in today’s e-commerce environment, an investment in an effective PIM system is essential.
Organization and enrichment of data, efficient workflow capabilities, fast integration and data publishing features, AI-based functionality, and superior API technologies are but a few considerations when evaluating the solutions on offer from the various PIM vendors.
