Promoting a product or service is not an easy task nowadays, as it is increasingly difficult to break through the banner blindness of modern consumers. Now high-quality promotion involves not just explaining the value of the product to customers, but highlighting from the others on the market and taking into account a huge number of different factors. Stimulating a purchase is not as easy as it used to be, just good quality is no longer enough.
That is why complex promotion optimization with the help of professionals is so popular nowadays because it is necessary to take into account a huge number of small details that affect the purchase. But in this article, we will touch on some of the promotion methods that are now popular on the market and which are a small part of comprehensive trade promotion optimization.
Simple and familiar or new and creative strategies?
Currently, the most diverse and creative forms of advertising and marketing strategies are used nowadays. They are aimed at influencing consumer behavior as well as increasing sales, and in most cases, they really work. Product promotion may also include less creative, but familiar things that we understand, such as discounts, trial offers, and contests.
Strategies that are showing their effectiveness now
Place your products in gift guides
Gift guides are a great opportunity to introduce products to consumers who are open to everything new. The problem of finding a holiday gift is a common one for all of us. The first instinct of most Internet users is to look for inspiration in search engines and refer to gift idea guides. That is why offering products and services as part of PR packages is a good and relevant option with a minimum of cost and effort.
Social Media Marketing (SMM)
Email and especially social media are some of the most effective channels for attracting customers. And while other channels, such as SEO, take some time to generate traffic, email, and social media marketing can produce immediate results.
There is no need to spend all your time writing and sending emails. Simplify your life by setting up a series of automatic email newsletters and hire a Social Media Manager who will put your social networks in order or in case you want to do it yourself you can use the easiest way to split a video on your iPhone to make a video advertisement.
Expand the affiliate program
If you are struggling to achieve sales and you don’t have enough budget to hire marketing assistants, consider offering an affiliate program in your online store. Affiliate marketing programs allow third-party sellers to promote your product in exchange for a commission. You only pay them if they make a sale.
As part of your affiliate program, you will need to create a personal URL for each seller promoting your products. These partners can, for example, share their links on social media, in a blog article where your product is evaluated, or even in a YouTube video where your service is presented. Thanks to personalized links, you will be able to follow their sales and pay them commissions.
However, keep in mind that you will need to at least train your partners so that they can effectively promote your products or you can just choose competent partners who can make a good advertising pitch.
Collaborate with related brands
In recent years, the number of “collaborations” has been growing. And it is not for nothing that this type of collaboration turns out to be extremely beneficial for brands forming such a partnership: organize an event, generate enthusiasm with a limited collection, split production costs, unite the audience, etc.
If you are interested in this type of activity, start by identifying brands or influencers who share your values, pursue the same goal, or offer a product/service that complements yours.
Hold a competition
Contests are an effective way to reach a large audience and increase your brand awareness. By offering your product as a competition prize, you guarantee the attraction of qualified participants.
However, many competitions fail. There are some mistakes that should be avoided when conducting a competition to promote your brand. Make sure that the platform, time, message, and steps for participating in the competition are well thought out.
Conclusion
The market for goods and services is constantly growing, so the competition does not stop. Even the most high-end product or service requires good promotion, so you should take the initiative and test the ideas from this list that seem most promising to you in order to start selling your product today.
