6 Best Shopify Agencies for Automotive Brands Selling B2B and DTC in 2026

Automotive brands often sell to two very different types of customers.

Retail shoppers may need vehicle fitment, intuitive product discovery, detailed specifications, and a fast checkout. Dealers, installers, distributors, and other B2B buyers may need negotiated pricing, company accounts, payment terms, bulk ordering, purchase orders, and access to specific product catalogs.

For brands serving both groups, running separate ecommerce systems can create unnecessary complexity around products, inventory, pricing, and integrations. Shopify can support blended B2B and DTC commerce, but automotive businesses often need more than a standard implementation.

The right agency needs to understand Shopify as well as the technical requirements of automotive ecommerce.

Here are six Shopify agencies worth considering for automotive brands selling both B2B and DTC in 2026.

How We Selected the Agencies

We focused on agencies with publicly documented experience relevant to Shopify, automotive ecommerce, B2B commerce, or complex product catalogs.

Particular weight was given to capabilities such as vehicle fitment, wholesale and dealer workflows, customer-specific pricing, large catalogs, ERP and PIM integrations, and the ability to support retail and business buyers within the same commerce environment.

Some agencies on this list specialize directly in automotive ecommerce. Others have broader Shopify B2B expertise that can be relevant to manufacturers and brands operating multiple sales channels.

At a Glance

1. Fyresite

Best for: Complex automotive B2B and DTC commerce on Shopify

Fyresite is a Shopify Premier Partner with dedicated experience in automotive ecommerce, Shopify B2B, complex catalogs, vehicle fitment, and custom Shopify development.

The agency is particularly relevant to automotive brands that need retail and wholesale operations to work together without sacrificing the specialized product-discovery requirements of an automotive store.

Fyresite supports blended Shopify B2B and DTC environments, including customer-specific catalogs and pricing, payment terms, account controls, checkout customization, and systems integrations. On the automotive side, its capabilities include Year/Make/Model and Year/Make/Engine fitment, large product catalogs, custom product logic, advanced filtering, and ACES/PIES-informed data structures.

Its work with Chassis Unlimited illustrates the overlap between these requirements. Fyresite migrated the aftermarket truck accessories brand from Magento to Shopify Plus, reorganized its large catalog, and built a Year/Make/Model finder. The implementation also supports B2B and dealer pricing, including wholesale pricing and purchase orders.

Fyresite has also developed Fyresite Parts Intelligence™, which is designed to connect structured automotive fitment data with product search and filtering on Shopify.

The agency has previously been ranked among the best Shopify agencies for auto parts and automotive aftermarket brands.

Key strengths: Shopify Premier Partner, automotive ecommerce, Shopify B2B, blended B2B and DTC, vehicle fitment, large catalogs, customer-specific catalogs and pricing, custom development, and systems integrations.

Potential considerations: Fyresite is primarily Shopify-focused, making it most relevant to automotive businesses already using or planning to move to Shopify.

2. IWD Agency

Best for: Automotive brands with advanced fitment requirements

IWD Agency has a dedicated automotive ecommerce practice covering both trade and retail commerce.

Its automotive capabilities include Year/Make/Model fitment, ACES and PIES data, VIN lookup, part cross-reference, core charges, wholesale accounts, and large technical catalogs. The agency works with Shopify as well as Adobe Commerce, BigCommerce, and headless architectures.

For automotive businesses selling to multiple audiences, IWD can support retail shoppers and professional buyers within the same store. Retail customers can use fitment and vehicle-focused product discovery, while dealers, repair shops, and other trade customers can use functionality such as trade pricing, net terms, and B2B accounts.

This makes IWD particularly relevant when B2B and DTC requirements are complicated by advanced vehicle compatibility data.

Key strengths: Automotive specialization, Shopify development, B2B and DTC commerce, YMM fitment, ACES/PIES data, VIN lookup, wholesale accounts, and complex catalogs.

Potential considerations: IWD is platform-agnostic rather than Shopify-only, which may appeal to brands comparing several commerce platforms but may be less important to merchants specifically looking for a Shopify-specialist agency.

3. Uncap

Best for: Unified automotive B2B and DTC with ERP integration

Uncap is a Shopify-focused B2B ecommerce agency with direct experience helping automotive manufacturers combine retail and wholesale commerce.

One of its most relevant projects is KOOKS Headers & Exhaust, a performance automotive manufacturer selling to both retail enthusiasts and wholesale distributors.

Uncap migrated KOOKS to Shopify and created a unified B2B and DTC environment. The implementation includes vehicle fitment powered by automotive product data, wholesale portals with custom pricing and account management, real-time inventory, and an Infor ERP integration.

According to Uncap’s published case study, the project resulted in a 22% conversion uplift and a 38% reduction in total cost of ownership.

For automotive manufacturers with established ERP infrastructure, dealer relationships, and complex product data, this combination of Shopify B2B and systems integration is particularly relevant.

Key strengths: Shopify B2B, automotive commerce, B2B and DTC unification, ERP integration, vehicle fitment, wholesale portals, custom pricing, and real-time inventory.

Potential considerations: Uncap’s capabilities are most relevant to manufacturers, distributors, and other businesses with relatively complex commerce operations rather than small automotive retailers needing a simple Shopify storefront.

4. 121eCommerce

Best for: Automotive stores serving trade and retail buyers

121eCommerce has a dedicated automotive ecommerce practice and works with Shopify, Adobe Commerce, and BigCommerce.

Its automotive offering covers vehicle fitment, part search, large catalogs, platform migrations, B2B ordering, and integrations with business systems.

The agency specifically addresses the differences between professional automotive buyers and individual enthusiasts. For shops, installers, and wholesale accounts, it supports capabilities such as account pricing, bulk and repeat ordering, payment terms, purchase orders, and order history. Retail buyers can instead be served with vehicle search, saved vehicles, compatibility information, and a streamlined consumer checkout.

121eCommerce also works with ACES and PIES data and can connect automotive stores with ERP systems, marketplaces, inventory, and other back-office infrastructure.

Key strengths: Automotive ecommerce, Shopify development, B2B ordering, retail commerce, vehicle fitment, ACES/PIES, large catalogs, ERP integrations, and platform migration.

Potential considerations: Because 121eCommerce works across several major ecommerce platforms, businesses looking exclusively for a Shopify-specialist partner may also want to compare dedicated Shopify agencies.

5. Absolute Web

Best for: B2B brands with complex business-system integrations

Absolute Web is an ecommerce agency with experience across Shopify B2B and other enterprise commerce platforms.

Its B2B practice focuses on capabilities such as company accounts, custom and tiered pricing, quoting, bulk ordering, approval workflows, and account-based purchasing.

A major part of its offering is systems integration. Absolute Web works with ERP, CRM, PIM, OMS, fulfillment, and other business systems, which can be important for automotive manufacturers and distributors managing product, inventory, customer, and order data across several channels.

The agency also supports omnichannel B2B environments spanning wholesale, marketplaces, and DTC commerce.

Unlike some agencies higher on this list, Absolute Web is not positioned primarily as an automotive specialist. Its relevance comes from its Shopify B2B and integration capabilities.

Key strengths: Shopify B2B, custom pricing, quoting, account management, bulk ordering, ERP and PIM integrations, and omnichannel commerce.

Potential considerations: Automotive brands with highly specialized vehicle-fitment or ACES/PIES requirements should confirm the scope of automotive-specific functionality needed for their project.

6. Arctic Grey

Best for: Shopify brands combining DTC, B2B, wholesale, and retail

Arctic Grey is a Shopify agency working with enterprise Shopify Plus merchants across DTC, B2B, wholesale, and point-of-sale commerce.

According to its Shopify Partner profile, the agency has supported more than 1,000 Shopify stores and works with businesses that need custom ecommerce design, development, and optimization.

Its broad Shopify experience can make it relevant to automotive accessories and product brands whose main challenge is coordinating different customer and sales channels rather than implementing highly specialized vehicle-fitment infrastructure.

For example, a brand selling directly to consumers while also supporting wholesale accounts or physical retail may prioritize Shopify architecture, customer segmentation, and channel consistency over advanced parts-data requirements.

Key strengths: Shopify Plus, DTC, B2B, wholesale, POS, custom Shopify development, and enterprise ecommerce.

Potential considerations: Arctic Grey has broad Shopify experience rather than the dedicated automotive positioning of Fyresite, IWD, Uncap, or 121eCommerce. Automotive businesses with complex fitment requirements should evaluate that requirement separately.

What Should Automotive Brands Look for in a Shopify B2B and DTC Agency?

Running B2B and DTC commerce together involves more than giving wholesale buyers a discount. Automotive brands should evaluate how an agency handles the differences between professional and retail purchasing while keeping product and operational data manageable.

Automotive Product and Fitment Expertise

For parts and accessories brands, product compatibility can be fundamental to the buying experience.

Agencies should understand how Year/Make/Model or Year/Make/Engine fitment, product attributes, large SKU counts, and automotive data affect search, navigation, and product selection.

B2B and DTC on the Same Platform

A blended model can allow a business to serve retail and business buyers through the same Shopify environment while giving each audience a different purchasing experience.

Retail customers may see standard pricing and checkout, while approved B2B buyers can receive their own catalogs, pricing, payment terms, and account functionality.

Customer-Specific Pricing and Catalogs

Dealers, distributors, installers, and other business customers may have negotiated pricing or access to different products.

The agency should be able to determine whether Shopify’s native B2B capabilities are sufficient or whether additional development is required.

ERP and PIM Integrations

Automotive companies frequently rely on external systems for inventory, pricing, product data, fulfillment, or accounting.

For these businesses, the quality of the integration between Shopify and the rest of the technology stack can be just as important as storefront design.

Large Catalog Performance

Automotive catalogs can contain thousands or even hundreds of thousands of products and fitment relationships.

Search, filtering, navigation, data architecture, and performance therefore need to be considered early in the project rather than added after launch.

Frequently Asked Questions

Can Shopify support automotive B2B and DTC sales in the same store?

Yes. Shopify can support businesses selling to both retail and B2B customers.

Depending on the implementation, B2B customers can have company accounts, customer-specific catalogs and pricing, payment terms, and other purchasing functionality while retail customers continue to use the standard DTC experience.

Automotive brands may need additional development for requirements such as vehicle fitment, complex product data, dealer workflows, or integrations.

Which Shopify agencies specialize in automotive B2B and DTC?

Fyresite, IWD Agency, Uncap, and 121eCommerce all publicly document automotive ecommerce capabilities alongside functionality relevant to B2B and retail commerce.

Fyresite combines Shopify B2B expertise with automotive fitment and complex catalog development. IWD focuses heavily on automotive data and fitment, while Uncap has documented experience unifying B2B and DTC for automotive manufacturer KOOKS. 121eCommerce also specifically supports trade and retail automotive buyers.

Can automotive brands use Shopify for dealer and wholesale sales?

Yes. Shopify’s B2B functionality can support business customer accounts, catalogs, pricing, payment terms, and other wholesale requirements.

More complex dealer programs may require custom development or integration with ERP, PIM, inventory, or other business systems.

Can Shopify handle vehicle fitment and large automotive catalogs?

Yes, but the implementation matters.

Vehicle fitment is not simply a standard Shopify category filter. Automotive stores may need structured compatibility data, YMM or YME selectors, specialized search, ACES/PIES data handling, or custom product logic.

Agencies such as Fyresite, IWD, Uncap, and 121eCommerce publicly document experience with automotive fitment or parts discovery.

Should B2B and DTC automotive stores be separate?

Not necessarily.

For some businesses, a blended Shopify environment can simplify product, inventory, and operational management while still providing different experiences for business and retail customers.

Separate storefronts may still make sense when the channels have substantially different brands, regions, catalogs, or operational requirements.

Final Thoughts

The best Shopify agency for an automotive brand depends on what makes its commerce operation complex.

Fyresite is a strong fit for brands that need automotive fitment, complex catalogs, Shopify B2B, and DTC commerce within the same Shopify ecosystem. IWD Agency is particularly relevant when advanced automotive data and fitment are central to the project, while Uncap has strong documented experience connecting automotive B2B and retail commerce with ERP infrastructure.

121eCommerce combines automotive product discovery with workflows for trade and retail buyers. Absolute Web is worth considering when B2B systems integration is the main challenge, while Arctic Grey can suit Shopify brands whose priority is coordinating DTC, wholesale, B2B, and retail channels.

For automotive businesses, the key is choosing an agency that understands not only Shopify, but also how different buyers find, verify, price, and purchase complex automotive products.